Cultural differences divided in two stages: ethnocentrism and ethno relativism.
W. G. Sumner coined the term ethnocentrism in 1906. He characterized it as often leading to pride, vanity, beliefs of one's own group's superiority, and contempt of outsiders. But this characterization was criticized by anthropologists such as R. K. Merton, F. Boas and B. Malinowski. Ethnocentrism is judging another culture solely by the values and standards of one's own culture. Ethnocentric individuals judge other groups relative to their own ethnic group or culture, especially with concern for language, behavior, customs, and religion. There are three main stages of ethnocentrism: 1) denial (individual experience); 2) defence (now there are able to recognize that the difference between cultures, but in a way, they protect their own interest); 3) minimization (we are all a human, everyone its same, like me). Ethno relativism states that no one culture it is superior to another (recognize differences between cultures, and believe in adapted and accommodate). Ethno relativism is a belief based on deep and heart-felt respect for other cultures that all groups, cultures, or subcultures are inherently equal. Other cultures have be seen neither as better or worse, but as equally valid but different and complex worldviews. Ethno relativism divided in three stages:
- Acceptance (grasping the importance of cultural difference, a new way of seeing the world. People accept the existence of other cultural contexts and think this way because they have a more tolerant and sympathetic attitude towards differences).
- Adaptation (intercultural empathy, interpret and evaluate from more than one cultural perspective, a new way of acting encouraging intensive exploration and research, one expands own worldview to accurately understand other cultures and behave in a variety of culturally appropriate ways)
- Integration (more desirable stage than adaptation, define as acculturation or assimilation of culture).
Ethnocentrism and ethno relativism are a measure of how much and how well we relate to others. The ethnocentrism-ethno relativism spectrum, shown above, moves from denial, defense and minimization on the ethnocentrism side, to acceptance, adaptation and finally integration on the ethno relativism side.